What exactly is Digital Marketing as opposed to Regular Marketing?
Digital marketing is pretty much anything that’s online or web-based: PPC, SEO, email, web design, etc. Traditional marketing is still seen as those offline marketing activities: print, direct mail, radio, TV, etc.
What’s it like working with an Agency?
This is obviously different based on the Agency you’re working with. At a lot of marketing companies you’ll be given an Account Manager who will be your single point of contact.
We’re a little different in that we’re small, so the people who you work with and communicate with will be the same people actually doing the work as well.
What Social Media should I be doing?
This is a biggie. People want to know what the social media secret sauce is. The truth is, I don’t have it, and either do the droves of social media experts, thought leaders, and influencers.
Your social media strategy needs to align with your business strategy, and until I understand that better I can’t tell you how to do social media.
Do you want to focus on customer service? Content marketing? Lead generation? Like any marketing undertaking, your social media goals should align with your business goals.
Can social media marketing really help my business?
Most definitely! It’s been proven again and again by business after business. In fact, notutilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
How can I take control of my brand online through social media marketing?
Taking “control” of your brand isn’t really possible anymore, thanks to social media. Whether you’re in the conversation or not, people will talk about you online, and there’s no way for you to “control” what they say. But what you can do is join in those conversations, and influence them by being a part of them. From negative reviews on Yelp to customer complaints on Twitter, the way to influence your audience’s perception of your brand is to participate in the conversations, and steer them in a direction you’re happy with.
How long does it take to build a site?
Once we have all the content (text and images), it should take 3-6 weeks for us to design and build a typical, small scale website of 8-10 pages. The most time consuming phase of any web project is collecting and writing the content.
How does the development process work?
There are nine steps in our development process
Discovery – If the project is a rebuild, we review your current content and make further recommendations for improvements. If it’s a new site, we start by discussing the subjects and functionality you envisage for your site and develop an outline for you.
Content – You compile all the content for the website, including all text and images.
Preliminary Design – We create a home page concept including colors, fonts, image style and layout.
Organization – When we have received all content in its final version, we review it to determine the best way to organize the information. The structure of the site is based on this organizational scheme and must be approved by you.
Design Revision – After reviewing the initial design, you have the opportunity to request changes.
Implementation – Once we’ve received your approval on the design, we move on to implementation. This is where the approved design becomes concrete and where we add site-specific features.
Page Content – When we have all the content that will be included on the site and an approved design, we will enter all the data.
Testing – We run through a final set of tests to be sure that everything is functional. You have an opportunity at this time to test the site as well.
Launch – Once we have your final approval, we launch the site. The marks the end of the project.
I have an idea for an app, will you build it?
We’d love to help you with your app idea. iPhone and Android app development is big business. Just like with any other business plan, you will have to make an investment to get your idea off the ground. We do not develop apps for free with the hope being paid later. Not all apps succeed, so it’s not a risk we are willing to take. We do consider profit sharing for ideas that we believe we can collaborate on, but this is rare. If you’re serious about app development we’re happy to consult, share our ideas and suggestions, and provide guidance on your budget, technical needs and business model.